Fortebraccio's new articulations and its smart head reflect Meda and Rizzatto's wish to delineate new parameters of efficiency and user-friendliness for articulated-arm lamps. The true innovation, however, lies in the prominent, Cyrano nose-like handle that facilitates positioning. It constitutes a real product quality differential, focusing the lamp's distinction of design on the borderline between the hand and object, sight and touch. The central joint allows the two arms to rotate independently on the horizontal and vertical axies, guaranteeing great fluidity of movement into extreme and unusual positions. The polycarbonate grip allows useres to manoeuvre the lamp simply and handily without getting burnt. Luceplan was set up with the object of creating and producing interior and exterior lighting and to enhance the quality of living. Their philosophy: research, attention to details, designing the life cycle, respecting the environment;