CREATE LIGHT CONTROL SHADOW” is the powerful brand identity that underlines the enduring contrast between light and shadow, light and darkness…, something inherent to lighting fixtures which implies control, power and human intervention. LIRIO by Philips gives you the opportunity to act: “CREATE LIGHT CONTROL SHADOW”. It’s an invitation to people who want to make a difference, people who want to be different, people who are actively looking for ideas and inspiration, people who feel that lighting is more than just a functional solution to the problem of darkness.